As an answer to the illicit trading of new forms of fake discs that have begun in China, Sony Pictures will become the first Hollywood studio to distribute Blu-ray DVDs there.
For 205 yuan (US $30), Sony Pictures Home Entertainment will release 30 current and classics in this high-definition format, which Sony developed.
This also corresponds with the launch of Sony's BDP--S350 Blu-ray player.
It's said that Warner Bros. and Disney are to follow shortly.
Initially the Blu-ray DVDs will be imported into China with local production commencing within a year. This can help cut retail prices, as well as receive greater protection against pirate operators.
The illegal discs that are being sold in China use Advanced Video Codec High Definition, "a high- and standard-definition recording format for use in tapeless digital camcorders. But they were packaged in fake blue plastic boxes complete with Blu-ray holograms."
The advent of AVCHD discs is of significant concern for studios, as they can be manufactured with standard blank DVDs, but are playable in Blu-ray disc players, even providing better image quality.
It's estimated that AVCHD discs can make up approximately 10% of the piracy in China in the next six months.