One of Sony's key talking points about the PlayStation 3 is that it's a 10-year console that will be around for a long time. Most people believe that Microsoft will release the next Xbox 360 sooner than Sony will release the next PlayStation. They are, however, planning to keep the Xbox 360 in production.
Microsoft's Shane Kim believes that Microsoft will make Xbox 360's "one day longer than the lifespan of the PlayStation 3." This seems to be a different strategy from Microsoft's quick dismissal of the original Xbox when the 360 was released.
If developers stick to the Xbox 360 and PS3 in light of new consoles, we would see developers become masters of their development platforms. Think about the end of the PlayStation 2's reign and games like God of War 2. Most gamers that see that game are shocked by how great it looked on the PS2.
There's still the third man in the room and he's currently selling a lot of consoles and games. Nintendo's Wii is a mainstream-gaming force, but many don't see it as a threat to the hardcore gamer. Microsoft enjoys an extremely high attach rate (number of games owned by the average console owner) and generally leads in the sales charts against Sony. What does Microsoft think about Wii games like Wii Fit?
Shane Kim explains: "I can tell you how that conversation goes at Microsoft. They say, 'I don’t think that’s a game,'. But the guy at Nintendo says, 'I don’t care. I’m selling a whole bunch of that stuff.'"
Do you think we'll still be playing Xbox 360 games in 2015? We're doubtful.