It seems that Marvel's Thor will be getting his own animated series. The Norse God's new series will hit in 2010, the same year that the Kenneth Branagh-directed feature film version will hit theaters. However, he will not be alone in holding the series/movie distinction.
Eric Rollman, Marvel president of animation has said that this series is in keeping with the plan to follow each live-action Marvel film with an animated series. The Avengers: Earth's Mightiest Heroes is already in production, set for 2011 to support The First Avenger: Captain America and the franchise-bearing follow-up film, The Avengers.
So people, all I can say is PREPARE YOURSELVES. In 2010, the hype begins. By 2011, you will be drowning in Marvel/Avengers-related material. The marketing machine of Marvel is set to blitz mass media in a way that I suspect will be unprecedented. Video game sections and toy shelves will certainly not be safe either.
You know what, though? If the films are good...then I'll take it.