With the release of the fourth installment of its chart topping franchise, Guitar Hero: World Tour, Activision would now like to tap the musical instrument store market.
In a clever marketing campaign to target musicians, they will place the game in a number of musical instrument outlets to try to broaden what is already been established as a globally popular brand for the company.
“There is an emerging trend that people playing Guitar Hero are keen to progress and actually start learning to play the real thing,” Active Music’s Les Worsley stated. “For many years computer games have taken people away from learning a musical instrument. That trend is now changing. Here is a game that positively encourages it.
Active Music believes that by offering incentives with purchase of Guitar Hero, they can retain their customer base while appealing to new ones.
Sounds like a win-win score! In this case, commerce wins.
However, musicians playing real instruments may have mixed emotions as they walk into their local store and see a box of Guitar Hero next to their iconic Gibson SG. Will this be met with excitement or disdain?