
Sure, used game titles save us a couple bucks, not to mention paying anything less than $59.99 for a software is always a plus. However, while we greatly benefit from purchasing used titles, game developers--who actually made the damn thing we enjoy--doesn't see a single cent in profits from pre-owned title purchases.
Now, to promote the purchases of fresh new titles, Gears of War 2 developer Epic Games will include a one-time use download code into their title, as a "special gift [for] loyal fans" as said by Epic. The Gears of War 2 download code will include five additional multiplayer maps from the original Gears of War and that's the only way to acquire them--no purchases from Xbox Live Marketplace or any other methods.
EA's NBA Live 09's much hyped feature, where stats and rosters will be updated daily for PS3 and 360 users, will only be available for free via a one-time use code with purchase of the new titles. Without the code, the feature will cost $19.99. "This is a very expensive tool to use, and if you don't buy it new, then you'll have to pay for this," said by an EA rep on a forum.
Rock Band 2, published by MTV Games, will give "loyal fans" 20 free downloadable songs for PS3 and 360 users to obtain by the year's end. The recently announce AC/DC Rock Band pack will also support a one-time use code that will allow users to import the tracks off the disc to either Rock Band 1 or 2.
So folks, you dig this new strategy or not? As always, let us know what you think. Gears of War 2 will be out this November 7 for the Xbox 360. NBA Live 09 will be available this October 7 for the PS3, PS2, PSP and Xbox 360. Rock Band 2 is now available for the Xbox 360 and will come out for the PS3 this October 19. The title will come out for the Wii in November.



Comment(s)
Once again..EA screws you. That feature in the basketball game is one of its main features this time around...seems that EA will screw you 6 ways to sunday if you buy the game second hand. Yet another reason for me to boycott your product losers.
P.s. why do all sequel games improve it but also removes some other cool stuff to replace it... for example splinter cell games...some cool moves where replaced by other cool moves, why not have all moves....i know its possible so dont say it was too hard cuz its not!~!! CACA
No resales? Say "NO more rentals" either!
Goodbye Blockbuster rentals,
goodbye Netflix rentals...
goodbye Gamestop,
goodbye EB, etc.
You just dried up the entire market.
Do we have to go on? John, don't fall into the "Trap" that game developers don't see the money from resales... They get their money, regardless.. if the games worth buying new, people buy, if it's not, they won't.. (maybe they'll realize they're pricing themselves right out of the market too?)
In a totally unrelated EA story
http://sports.espn.go.com/ol y/news/story?id=3623158
First off, I don't care about sports games, but the idea of giving a Rock Band code for 20 free songs is well worth it. But when the Export Feature comes out [for the 360, it already has] people are just going to turn around and sell their first copy [unless you REALLY like Enter Sandman]
Nothings perfect. Nobody ever gets their way
If they want to reduce the secondary market on used games, add replay value. Don't use DRM (and a one-time activiation code is DRM) to prevent used game sales.
Can you imagine if any other industry tried this? I'm sure GM would make more money if they could make used car sales illegal. Or Random House with books. Or Burton with snowboards.
maybe this is telling developers to make better games that people will not want to sell after owning for a month at 60 dollars
Instead of trying to bribe people to buy a crappy game for $60 new, how about making better quality games that people want to buy new for that price.
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Exactly! If they want to sell new games, include a one-time promotion code for some special "NON-vital" gameplay goodie (Active Rosters not available in a basketball game?)
Oh and the 5 extra maps from the first gears is pretty kool....the more the merrier!!!!