Moore: Microsoft's Potential Nintendo Acquisition, Xbox's HD Downfall


Posted September 17, 2008 - By jmanalang

Unleash the revelation that is Moore....Peter Moore! In addition to his Rare opinion, the head of EA Sports said that the first Xbox's hard drive was the downfall of the system and his former mega-company, Microsoft, even considered acquiring one of its biggest competitors in gaming, Nintendo, in an interview with The Guardian.

On the Xbox's hard drive:

"The hard drive in every Xbox killed us. We were still selling it at $199 and the hard drive was like $70. That's why we prematurely left the original Xbox, because the more we were selling--there was still great demand--it was killing us, and there was no way to bring the price down."

The 360 came out in just four years after the original Xbox took over the market. With the Xbox 1's built-in HD, Moore said that his former company found it very difficult to market it at a commercial price with its high manufacturing cost.

On the Nintendo purchase, when Moore spoke with Microsoft CEO Steve Ballmer:

"Those were the conversations in those days. It was a classic "build or buy" conversation. Xbox had launched, but it was an aggressive black box for shooters, and how do we evolve that, how do we build the next Xbox, how do we get after Sony?"

Interesting how Moore's main target was Sony, and looked on Nintendo as a sidenote. But hey, looks who's on top now. Make sure you head to the source for the full interview.


Tags: Videogames
Moore: Microsoft's Potential Nintendo Acquisition, Xbox's HD Downfall


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