Activision Wants To "Monetize" 'Call of Duty' Multiplayer


Posted September 17, 2008 - By bleahy

Activision has revealed that they see "strong opportunities to monetize online gameplay" in their Call of Duty franchise, which means gamers can expect a lot more downloadable content for Call of Duty: World at War. Also, they should expect to pay for that content.

Activision Publishing CEO Mike Griffith brought up a pretty staggering statistic in Activision's recent analyst day, which points to the average Call of Duty 4 player putting "five full 24-hour days of their lives online since purchasing the game."

That's a lot of playtime for serious gamers, but to attribute 120 hours of online gaming to the "average" player is a definite change of pace. It makes sense that Activision wants to make more content available for World at War.

How much content?

Griffith and Activision want to release "3x the amount of content [for Call of Duty 4] available for download and premium content called 'Day One Advantage'". If we go by the amount of content from CoD4, we should expect at least 3 map packs, but that's just our speculation.

How many map packs would you pay for? How many map packs would you pay for when Activision is being upfront about really wanting to take your money?

For those of you still playing Call of Duty 4 (hint: a lot of you), this weekend will be a Double XP weekend on the PS3 with the Variety Map pack getting a 50% discount.


Activision Wants To "Monetize" 'Call of Duty' Multiplayer


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