Social networking giant MySpace announced its highly-anticipated MySpace Music has secured four major sponsors will underwrite the costs of streaming free music to millions of MySpace users: McDonald's, Sony Pictures, Toyota and State Farm.
MySpace Music is a joint venture with music labels Sony BMG, Universal Music Group and Warner Music Group that will offer a mix of free downloads, song playlists, videos, ticketing, merchandising, and personal music players, aiming to be the ultimate one-stop for music fans.
"With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline, said Jeff Berman, president of sales and marketing at MySpace."
MySpace Music is expected to launch with a song download service provided by Amazon.com, but not much else is known about the specifics of the service or its official unveiling.
By the way, MySpace recently overtook Yahoo in numbers of display ads views according to comScore.