Well this is defintely not another Rick Roll. The user manual in EA's recent simulation hit, Spore, states that "multiple Spore accounts for each installation of the game" are allowed.
Turns out that that whole statement's a big fat lie, as an EA rep confirmed via the game's official forum "that section in the manual was a misprint". After several angry user flames at the forum, the rep replied:
"There is one Spore registration/account per game/serial code so [the users] are correct in that you cannot make multiple accounts at this time. I have sent [the users] feedback to the game team though since I can understand the desire to share a game on a system that you entire family uses."
Electronic Arts will fix this issue in future copies of the title. Spore is now available for the PC and Macintosh platforms.