Earlier this week, a bizarre rumor began making its way through gaming news websites, stating that Microsoft had purchased a 5-hour block of time on the G4 network to announce a slew of new features and titles to correspond with their Fall update.

Needless to say, the rumor was not true and didn't last long. It did, however, seem to go for a couple of days before there was any attempt at confirmation or denial. In this week's Sessler's Soapbox, Adam is taking on the issue of internet journalism and their reliance on rumor in order to help breed speculation and get the scoop.

What do you think? Do you think internet journalists have a responsibility to attempt to verify rumors they report on or are they free to simple pass the scuttle-butt onto the next person?

Check out the video and let us know what you think below or share your thoughts on our forums.