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Esquire Cover Uses E-Ink

TylerColfax
2 Comments

Posted September 8, 2008 - By TylerColfax

The October issue of Esquire has hit newsstands and it's the first magazine to ever use the E-ink technology utilized by The Amazon Kindle and the Sony Reader. Using 6 button-sized batteries sewn into the cover, a series of different flashing sequences highlight the words "The 21st Century Begins Now" which is unfortunately kind of lame. Also lame is the fact that the batteries are only set to last 90 days, after which the cover will merely just have an awkward blank space in the middle.

I think this is supposed to be exciting but it only reminds me of Pink Floyd's Pulse album with the little red blinking LED on the spine. Although they share some similarities, Pink Floyd and this magazine; Lots of hype and good design, mostly no substance on the inside.

There's only 100,000 of these babies in circulation so go grab one now if you really want one.


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Esquire Cover Uses E-Ink
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