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Guitar Hero World Tour Offering In-Game Sponsorships

frankmeyer
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Posted August 27, 2008 - By Frank Meyer

Activision announced today that it is teaming with some of the most influential instrument and equipment brands in the music industry for its upcoming Guitar Hero World Tour game.

In Guitar Hero World Tour, gamers can score in-game sponsorships and gear from Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks. In addition to featuring products, the game lets virtual bands play on the same stage as many of their favorite musicians with digital re-creations of Amoeba Music, Live Nation’s House of Blues Sunset Strip and San Francisco’s AT&T Park.

“Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero World Tour,” said Dave Anderson, Sr. Director of Business Development for Activision Publishing, Inc. “With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience.”

Guitar Hero World Tour (multi-platform) expands Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new online and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever.

The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll tunes. Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

The latest installment in the #1 best-selling video game franchise of 2007 is out this fall.

Tags: Music, Videogames
Guitar Hero World Tour Offering In-Game Sponsorships
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