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'Mercs 2:' In-Game Ads Destructible

sjohnson
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Posted August 27, 2008 - By Stephen Johnson

If you hate in-game advertisements, Mercenaries 2 might be the game for you. The action titles for the PS3, PS2, PC and Xbox 360 doesn't eschew the necessary evil of video game commercials, but instead gives player the opportunity to blow-up, explode and otherwise murderize offending billboards.

It's all part of the game's insistence on creating a realistic battleground for players. "It's purely a byproduct of gameplay and this notion of a highly destructible environment," said Jay Sampson, vice president at Massive, the game's developer. "Sticking to our ethos of 'do no harm to the game,' we tagged the parts in the environment for ads and like everything else in the game, they can be destroyed. It's mirroring what the studio wants out of gameplay and making the most of it...If we did anything that wasn't destructible [in Mercenaries 2] it'd be awkward. It's taking advantage of the full environment."

We agree totally. We've hated indestructible advertisements forever (particularly those racing games that feature "real" cars that can't be damaged), so this is step in the right direction. We don't think it will hurt advertisers, either--if a gamer is aiming directly at the center of an offending Sprite ad, he/she is definitely taking in the message.

Mercenaries 2 is out this coming Tuesday.

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'Mercs 2:' In-Game Ads Destructible
http://www.g4tv.com/thefeed/blog/post/688682/mercs-2-in-game-ads-destructible/
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