As if he doesn’t have enough junk branded with his name on it, Snoop Dogg can now add fashion line to his resume of shwag.
Following hot on the heels of successful rap icons turned fashion designers Diddy and Russell Simmons, Snoop just launched his own fashion label, Rich & Infamous, which he will promote through his E! reality show Father Hood and rad hip hop music. He’ll even be putting on his own fashion shows, which he will host, during his upcoming world tour.
For this venture Snoop is teaming with Robert Thorne, the CEO of the management firm Robert Thorne Co., who helped build Mary-Kate & Ashley Olsen's billion-dollar business with clothing and licensed merchandise.
The clothing will be a line of streetwear for men ages 18-35, and will feature accessories, grooming and home products. The collection will be unveiled this week at the Magic fashion tradeshow in Las Vegas.
Wonder if the clothes are made of hemp?
And, hey, check out Snoop's cousin RBX on G4tv's multi-platform hip hop series Freestyle 101: