Multimillionaire comedian Jerry Seinfeld will be joining a new Microsoft ad campaign set to take aim at Apple and their recent barrage of "I'm a Mac. And I'm a PC" ads attacking Vista and Microsoft in general.
And just as Dave Thomas did with his own Wendy's restaurant ads, Bill Gates, ex-Microsoft Megaboss, will appear in the ads with Seinfeld. For his part in the $300 million campaign said to be taking a shot for younger consumers, Seinfeld will be receiving a supposed $10 million. Nice. "Let's pick the guy who had a successful sitcom that old people liked 10 years ago to hock the Zune, then all the kids'll be down with buying mp3s from zuneTunes. They won't be able to resist."
Also up for the starring $10 million role were Chris Rock and Will Ferrell who would seem to be a better choice for bringing in younger folks to the Microfold. Seinfeld, we're not so sure.
Hit the jump full speed for a sample script of the first ad.
SPOT ONE
INT. WHITE ROOM - DAY
JERRY STANDS NEXT TO BILL EQUIDISTANT FROM THE EDGE OF THE FRAME.
Jerry: Hello, I'm Jerry Seinfeld.
Bill: And I'm a PC.
Jerry: Ha, but seriously. What's the deal with Apple?
Bill: Yeah, it's almost like they want to make everything easy.
Jerry: Yeah, what's the deal with user-friendly interface, UNIX architecture, and not getting viruses, like ever?
Bill: I don't know Jerry. But check this out.
BILL REMOVES A ZUNE FROM HIS POCKET.
Jerry: What is the deal with that?
Bill: It’s the new Zune and you can download all your favorite Black Eyed Peas, Insane Clown Posses, and Timbamans mp3s for 98 cents a download.
Jerry: 98 CENTS? What's the deal --
BILL PUNCHES JERRY IN THE LARYNX.
Bill (mocking): What's the deal with "the deal?" (turns to camera) zuneTunes. Get the hippest. Get the dopest. Get the zunes!
LOGO SPLASH WITH SLOGAN "Get the Zunes!" :: CUT TO BLOW
EXT. STREET - LATER ON
JERRY SLUMPS ON A CURB IN A SPRAY-PAINTED AND COOL-LOOKING URBAN AREA, HEAD IN HANDS. BILL APPROACHES.
Bill: It hurts me to hurt you, Gerald. Don't make me do it.
Jerry: I'm sorry, Billiam. I honestly just want to know the deal. No one ever tells me the deal!
Bill: I know. BILL SITS. We'll find the deal… (to camera) while America and select international markets find great deals at zuneTunes!
LOGO SPLASH :: FADE TO BLACK
