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Nintendo Targets Latin Market

sjohnson
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Posted August 15, 2008 - By Stephen Johnson

To further their world domination goals, Nintendo plans to target the Latin market:

"The long-term economic potential of Latin America makes this an extremely important market for video games," Nintendo of America President Reggie Fils-Aime told an industry conference in the Pacific resort of Playa Bonita on Thursday. The company is rolling out a new ad campaign aimed squarely South of the Border after the holiday season.

Bill van Zyll, head of Nintendo in Latin America, said Latin America's video game market could be worth $2 billion this year.

So if you're hanging out in Brazil, and those smokin' Brazilian ladies in bikinis aren't exciting enough for you, get ready for Mario!

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Nintendo Targets Latin Market
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