Kid Rock: Ignoring iTunes Paying Off


Posted August 14, 2008 - By Frank Meyer

Countrified rap-rock star Kid Rock (right, next to Pam's boobs) is crediting NOT having his music available on iTunes to his massive success this summer.

His smash hit single, “All Night Long,” the third off his 2007 Rock N Roll Jesus album, is blowing up at radio, but is not available as a digital download. Yet the song is so huge it pushed the album, which had slipped off the Billboard Top 200, back into the Top 10, selling 1.3 million copies in the process. "All Summer Long" continues to be a monster on the Billboard Hot 100 singles chart, thanks mainly to its constant radio exposure.

"I've always had a problem with people telling me, 'Oh, you have to do this because you have to do it,' " Rock told MTV News. "So when everyone was telling me that I had to release my single on iTunes because they own the market and that's just what you've gotta do these days, I decided that I wasn't going to do it. My whole career, I've done that. Whenever everyone's headed in the same direction, I turn around and run the other way… I mean, people say iTunes is popular because it's convenient, but so is McDonald's — that don't mean people aren't still making reservations to go eat at fancy restaurants too.”

It doesn’t hurt that Rock has been constantly touring and promoting the album and single since its release nearly a year ago. And he does indeed “rock” live.

"I keep saying I wasn't trying to reinvent the wheel. I just knew I had a great song that flew in the face of everything you hear on the radio or in pop music. Basically, all pop music is now just bad rap songs, or like, Mariah Carey or girl pop, so this song is really a breath of fresh air," he said. "People wanted to tell me how to release it, or that I was making a huge mistake by choosing to ignore iTunes and all that, but I've always known I can say 'F--- you' to the best of 'em, and I have done just that, many times before. And I'm sure I'll do it many times again."

MTVNews.com: Kid Rock Credits Being 'Real' And Ignoring iTunes With Success Of 'All Summer Long'

Kid Rock: Ignoring iTunes Paying Off


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