Gearbox Software president Randy Pitchford wants us to savor video games. He said in an interview with EuroGamer that without "feelings and experience" while playing games, the time spent would mean nothing. He added:

"Notice how I'm talking in terms of feelings instead of in terms of number of hours? That's important - it permeates everything we do. The stats aren't important. The feelings and experiences we have are. A game I'm not interested in can be 100,000 hours long and I don't care. Maybe if it was one hour and all the attention was put on that one hour, the game might be something I could get interested in ... Meanwhile, if something is awesome, but too short, I don't feel value for my investment. The goal is to find the sweet spot."

Ah, so Mr. Pitchford, you mean it's not about the size of the boat, but it's about the motion of the ocean? Got it. Gearbox Software's latest upcoming shooter, Brothers in Arms: Hell's Highway, is due out this September for the Xbox 360, Playstation 3, and PC platforms.

GamesIndustry: Feelings more important than game length - Pitchford