Hot on the heels of super-poducer Dr. Dre’s announcement that he’s issuing his own brand of headphone comes the news that the hip hop heavyweight will be endorsing a brand of Cognac.
Yes, the first alcoholic drink from the Interscope Geffen A&M Records joint venture with beverage company Drinks Americas will be Aftermath Cognac, to be released this fall.
The production, supply and European distribution of the drink will be handled by Abecassis Cognac, a cognac producer. Following that, an 80-proof flavored and unflavored sparkling vodka will hit the market.
Last month the good Doctor told USA Today that the album would be out in "November or December," and according to the press release, the beverage will be introduced at the same time as Dr. Dre's long awaited Detox album and will be part of an integrated marketing plan surrounding the album.
Sweeeet...yet kind of ironic to be promoting an album called Detox with a liquor tie-in! What's next, a heroin giveaway?!?!
Billboard.com: Aftermath Cognac To Debut Soon