According to John Riccitiello, CEO of Electronic Arts, EA is not about taking a licensed property and making a crappy game out of it. Well, you could have fooled all the world of gaming with that line. Or, more precisely, we'll never be fooled by that.

In an interview with Stephen Totilo at E3, Riccitiello lays down the new laws of the changing EA land. Riccitiello says, "I think what redeems our industry is quality, and I think we take a step back every time we take a license and exploit it with a crappy game. That's not what we're about. What's happening right now is sort of the core creativity of our team is really coming forward. When you see titles like Dead Space and Mirror's Edge, or something like Boom Blox - these are sort of like art teams creating something new. We've always been good at that."

Although history would indicate this to be a pack of lies, we're willing to let the dust settle on some of their newer initiatives and acquisitions before casting our usual, stark gamer judgments.

Here's to a better EA!

multiplayer.mtv.com: EA Vows To Not Make 'Crappy' Licensed Games, Pushes Original Content