'Rock Band' Numbers Huge


Posted July 30, 2008 - By Stephen Johnson

If there was any doubt as to the tremendous success of EA's juggernaut music game Rock Band, yesterday's quarterly conference call from EA parent Viacom should remove it: The title has sold 4.8 million copies, led to 18 million paid song downloads and books another 1 million paid downloads every nine days.

Although the game has yet to turn a profit, CEO Philippe Dauman said the title is still in the beginning of the cycle, and will start paying out soon. The low-profit margin on the plastic instruments is to blame, but as more people adopt the game and download tracks, the money will (hopefully) start rolling in.

As far as whether new game initiatives were on the horizon for Viacom, Dauman said, "We could look at other game opportunities that have that kind of linkage to some of our brands, but that’s not a major focus… we’re not looking to make any acquisitions in the gaming area," although he said there could be some small acquisitions in the casual gaming area. “We are totally focused now to growing this great franchise (Rock Band)” Dauman said.

Tags: Music, Videogames
'Rock Band' Numbers Huge


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