EA Signs With Movie Moguls UTA


Posted July 23, 2008 - By Stephen Johnson

Game publisher Electronic Arts is moving into the movies. The company has signed a deal with Hollywood playas at the United Talent Agency where UTA will help EA "develop a comprehensive strategy for moving its intellectual property into the realm of large-budget motion pictures and television series."

UTA's press release mentions "Army of Two and Need for Speed as well as eagerly awaited new titles such as Dead Space and Mirror’s Edge," but there's no word on which of EA's properties are headed to the big screen.

We view EA as an emerging entertainment force, not just because they are a great untapped IP rights holder, but because at their core they care most about how viewers respond to their stories and creative vision, said UTA partner Richard Klubeck in making the announcement. Were excited to work alongside the EA team as they make this important expansion of their intellectual property strategy.

Some EA properties currently in development: The Sims is in script development at 20th Century Fox with producer John Davis and a MySims animated television series in development at Film Roman. EA is also in production with Starz/Film Roman on an animated DVD feature version of its new title Dead Space to launch with the game.

Tags: Movies, TV, Videogames
EA Signs With Movie Moguls UTA


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