At their press conference today, EA Sports detailed an intriguing and innovative feature in their upcoming NBA Live 09 sports game.
Dynamic DNA is a way of accumulating incredibly detailed info on players on a day-to-day basis. It's about capturing the actual behavior of players and teams everyday, and altering the videogame based on it. So, daily updates on your console based on the performance of your favorite players.
The DNA will also extend to teams. So the unique chemistry of a group of players is taken into account and changes based on what happens in the actual, real life games. Not bad at all.