MasterCard Holders to Rock Digitally!

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Posted July 3, 2008 - By Frank Meyer

Hey rockers and/or rollers! Anyone out there that has a MasterCard (which, of course, excludes me and my scumbag friends!) gets free downloads from the entire Universal Music Group catalog from priceless.com!

Woo hoooo!

MasterCard and New York ad agency McCann-Erickson launched a campaign this week called "Roots of Rock" that offers MasterCard holders free Universal downloads. In addition, live performances from PBS's Soundstage will be available for unlimited free download to cardholders, including acts Heart, Counting Crows, Billy Idol, Jewel, and Beatle Ringo Starr.

Ringo Starr?!? He’s the dreeeeamy one…

And that’s not all!

Users who make a purchase with their cards up until August 31 will also be entered into a sweepstakes with a grand prize of having a meet and greet with Jon Bon Jovi, Eric Clapton or Kenny Chesney.

"Consumers' passion for their music is unmatched. Music is something that is very individual and we know that personalization is something consumers love to experience," said Amy Fuller, group executive, Americas marketing MasterCard Worldwide, in a statement. "With Roots of Rock, we've created unparalleled music experiences with three of the world's most popular artists, providing consumers with an intimate perspective on these icons that few fans will ever have."

Unlimited downloads? Credit card debt? Ringo Starr (pictured above, dreamy)?

This sounds too good to be true!

Well, don’t get your undies in a bundle, MasterCard said once 100,000 songs had been downloaded the company would continue to offer the catalog at a price of .80 per track. They ain’t stupid!

Billboard.biz: MasterCard Campaign Offers Free UMG Downloads

MasterCard Holders to Rock Digitally!


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