Puma Fragrances Go Digital

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Posted June 26, 2008 - By Frank Meyer

Download store 7digital, music agency Spin, and Puma Fragrances are teaming up to match unsigned artists with the right smell. The right Puma smell, that is…

As part of the launch of the Free Flowing campaign, Puma Fragrances are aiming to link-up with indiestore artists that have that special “sense of energy and vitality.” Songs chosen will be promoted and made available for free download via the Puma Fragrances Web site in 15 European countries. The sites will include links to the artists' 7digital indiestore page. The campaign could lead to the winning track featuring on a pan-European TV commercial for the new fragrances. Indiestore acts can opt into the promotion and the selected tracks will be ranked in order of popularity, with any stand-out winner in contention for the TV campaign.

"The pan-European music downloads promotion with 7digital is part of an interactive marketing plan that offers Puma Fragrances' young consumers an opportunity to engage with the brand online in a relevant way," says Anna Lundberg, brand representative at Puma Fragrances, in a statement.

"This is a great opportunity for the unsigned artists on 7digital indiestore to promote their music to a huge audience in a non-traditional way," adds Ben Drury, CEO at London-based 7digital.com, a service that allows unsigned artists to sell their music direct to fans. "The chance for a 7digitial indiestore artist to feature in a television advertisement is a phenomenal opportunity. We know from past instances having a track featured on an advert can have a huge impact on download sales and we're hoping this can be replicated with the indiestore acts."

Billboard.com: Puma Leaps On 7digital For Fragrance Campaign

Tags: Music, Style
Puma Fragrances Go Digital