Coldplay's 'Viva La Vida' Sells Well


Posted June 25, 2008 - By Ty Colfax

Despite a massive sliding trend in record sales, Coldplay's Viva La Vida did really well in it's first week, selling 316,000 albums in its first day alone. Media experts are chalking it up to innovative marketing.

As a push around the release of the album, they released a free download, put a song in Guitar Hero III, did a series of free concerts in London, New York, and Barcelona, and released two singles to radio at once which is not the norm. They also had a slight stir with an unknown band over possible copyright infringement that only put them in the spotlight more.

The record industry has slipped on the whole 11 percent from this time last year, which was already down 15 percent from the year before that. 1/3 of the album sales for Viva came from digi downloads, which is the way the industry is going. This shift wouldn't inherently hurt sales totals, so what is? Pirates? Crappy music?

nytimes.com: Coldplay’s Strong Sales Buck Industry Trend

And here is last Friday's Loop, where Andrew Hoepfner, frontman for The Creaky Boards, talks about the copyright infringement and the YouTube video he posted that got mad traffic:

Coldplay Plagiarism? »

Tags: Music, Videos
Coldplay's 'Viva La Vida' Sells Well


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