Beastie Boy B-Ball Flick Gets 2K Sports Boost

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Posted June 25, 2008 - By Frank Meyer

Listen all y’all, MCA from the Beastie Boys (a.k.a. Adam Yauch) has directed a high school basketball documentary called Gunnin’ For That #1 Spot that is debuting at the Magic Johnson Theatre (2309 Frederick Douglass Blvd. & 125th Street) in New York tonight at a premier sponsored by 2K Sports.

The film follows eight of the country's premier high school basketball players as they are “adored by fans, wooed by colleges and sneaker companies, and groomed to be in the spotlight,” all set to the sounds of raw hip-hop, jazz and break beats. It centers on the inaugural “Elite 24” all-star game on September 1, 2006 where the top 24 high school basketball players in the nation met at Harlem’s legendary Rucker Park. The documentary follows many of this year’s top college players, including Michael Beasley (Kansas State), Kevin Love (UCLA), Jerryd Bayless (Arizona) and Donte Green (Syracuse), along with future stars Tyreke Evans, Brandon Jennings, Kyle Singler (Duke) and Lance Stephenson as they prepared to showcase their skills and competed to be the best.

“It’s great to partner with Adam Yauch, along with the top high school basketball players in the nation, to debut this amazing documentary for dedicated basketball fans everywhere,” said Jason Argent, VP of Marketing at 2K Sports.  “We pride ourselves in making the most exciting and authentic games available, and Gunnin’ For That #1 Spot gets to the heart and soul of hoops in the same manner we approach our top rated NBA 2K franchise and 2K Sports titles.”

For more information about Gunnin’ For That #1 Spot visit www.gunninmovie.com.

Beastie Boy B-Ball Flick Gets 2K Sports Boost