Activision, Target and Chip Ganassi Racing with Felix are partnering up feature Guitar Hero: Aerosmith on Dario Franchitti’s No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway on June 29.
To celebrate this collabo, Target stores will carry an exclusive bundle for Nintendo’s Wii that includes the game, two wireless guitar controllers and a tour book, as of June 29 for $149.99.
“The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest,” said Steve Eastman, Vice President, Target. “The music of Aerosmith bridges generations, just as the Wii has done. Everyone in the family can share that experience with this bundle.”
Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge. The 2007 IndyCar champion has eight starts this season in his rookie campaign in the Cup Series and currently sits 39th in the 2008 point standings.
“We’re very excited to have Guitar Hero bring together two great American traditions, rock ‘n’ roll Aerosmith style, and NASCAR racing,” said Dusty Welch, head of publishing Activision/RedOctane. “Fans at the event will get a double treat, watching their favorite drivers race and competing for a chance to face off against one of them on Guitar Hero: Aerosmith.”
The Guitar Hero consumer bus will be parked in the display area behind the main grandstands at NHMS all weekend for fans to take a sneak peak at the game and try their hands as a guitarist from Aerosmith. Franchitti and Target driver Reed Sorenson will make an appearance at the bus on Sunday to showcase their talents on the guitar before strapping into their Dodges for the 301-lap race.
“I love video games and actually have versions of Guitar Hero that I play on my bus and at home. To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool,” said Franchitti. “Who doesn’t love Aerosmith’s music? It’s perfect for getting ready for the side-by-side, non-stop action of NASCAR racing.”
As you know, Guitar Hero: Aerosmith will be released June 29. The game puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and Tom Hamilton (bass), as they rock out alongside front man Steven Tyler and drummer Joey Kramer. Gamers will careen through Aerosmith’s career, from their first gig to arena rock shows playing the band’s many hits.
Rock this way…