Mission: Metallica is the band's newest artistic project. It includes DRM-free downloads and free access to unreleased material. In researching their new project, Lars Ulrich and Metallica followed closely the steps of Radiohead and Nine Inch Nails who have had wildly successful internet release models pan out in good fortune and good fan mojo.
But fans and unfans do not forget so quickly. It was Metallica after all, that squashed Napster and got all this DRM nonsense started back in the day, the day being less than 10 years ago.
Peek the comments on the Wired site and talk to anyone who once enjoyed Metallica. It's as if they released the Black Album and disappeared for 5 years to become yuppie, fanhating scrotes. That's the only way you can explain away the rest of their career.
wired.com: Fans Rip Metallica a New One
And in a final hilarious twist of irony, here's Lars on Who Wants to Be a Millionaire in a room full of people he could all purchase.
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