The annual Electronic Entertainment Expo's spiritual home is the Los Angeles Convention Center, but, last year, the festival of all things gaming moved to Santa Monica. The move apparently cost ESA, the convention's sponsor, five million dollars.
According to kotaku, the ESA broke their contract calling for E3 to be held at the convention center until 2012.
Rich Taylor, Entertainment Software Association senior vice president of communications and research, put it this way: "There was a model in Santa Monica that we tried and after the event we polled participants across the board about what they thought of it and then we tried to figure out what we could do to make it better and returning to the Los Angeles Convention Center was the right decision."
This year, the convention will be at its old home, and G4 will be there to bring you the insider's insider look at everything going on. From live commercial-free M'soft, Sony and Nintendo press conferences to all the big exclusives across five days of live programming, we got it all for you, and it won't cost 5 million bucks, either.
kotaku.com: ESA Hit for $5 million for not moving E3