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YouTube Reveals "Buzz Targeting" for Ads

bleahy
8 Comments

Posted May 14, 2008 - By bleahy

Google has revealed new details about their YouTube advertising system, which uses a new system called "buzz targeting" to maximize ad exposure.

Basically, the system uses computer magic to figure out when a particular video is about to "go viral" and receive a giant boost in views.

YouTube's software then attaches ads to these videos insuring that the number of people that see the ad skyrockets and YouTube makes a lot of money.

Are you even still questioning Google's ability to innovate on the internets?

CNet: YouTube ads for viral videos: 'buzz targeting'

YouTube Reveals "Buzz Targeting" for Ads
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