Microsoft wants you to know that the Xbox 360 has sold 10 million units in the US and they are the first to hit that mark this generation.
“Reaching an installed base of 10 million consoles in the U.S. is a significant achievement and an essential milestone on the road to market leadership,” said Billy Pidgeon, research manager at IDC. “Perhaps more important is the Xbox 360 worldwide online base — 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations.”
They should get the most out of this while they can because the Wii will probably pass them in about 30 seconds. We've been told by top analysts that those things sell like "hotcakes". We didn't quite understand that, though. When is the last time you bought a hotcake? Did you buy a lot of them?
Anyway, the Xbox 360 was the first to the 10 million mark, but we'll see if it can keep its lead.