EA: PC Gaming Not Dead, Just Different


Posted May 14, 2008 - By bleahy

A lot of people like to say that PC gaming is dead. PC games only made up 14% of 2007 game sales in the US, according to NPD numbers.

John Riccitello of EA doesn't think this is the case. He does think that analysts and publishers have been too focused on retail sales as a measure of the PC gaming industry.

Riccitello said, "It's just been categorized wrongly by looking simply at the box side of the equation. The fastest growing [area] is subscription, microtransactions-based and casual games, many of which are pretty much centered on the PC."

EA is certainly getting more casual on the PC with Battlefield Heroes and BattleForge. Both of which are free-to-play, with additional content to be available by microtransactions.

NPD numbers do not count sales by digital delivery including Steam, which has been extremely successful for Valve Software and many other publishers.

Do you think PC gaming is dead?

Shacknews: EA CEO: PC Gaming Has Grown for 'Several Years,' Too Focused on Retail Sales

EA: PC Gaming Not Dead, Just Different


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