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Apple Toying With Variables?

frankmeyer
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Posted May 13, 2008 - By Frank Meyer

Despite initial opposition to the concept, Apple appears to be warming up to the idea of variable pricing.

How so?

Well, a newly announced deal with HBO finds Apple selling some of the company's original TV series at different prices: $2 for episodes of Sex and the City, The Wire and Flight of the Conchords, or $3 for The Sopranos, Deadwood and Rome.

But will they take this route for music pricing?

Only time (and profit) will tell…, however, that this will translate to differentiated pricing for music anytime soon.

Billboard.com: Apple Warms To Variable Pricing?

Apple Toying With Variables?
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