The Electric Company is coming back for an all-new generation of kids ready to learn!
For those of you under 30, The Electric Company was the other PBS show made by The Sesame Workshop…the first being, of course, Sesame Street.
The 1970s series was targeted for children ages 6-9 and promoted literacy and reading. Actors Morgan Freeman, Bill Cosby, Rita Moreno and Spiderman were among the cast.
Produced with funding from the Corporation for Public Broadcasting and the Department of Education, the show’s new format will encompass interactive online elements and community-based activities across the country, in addition to adapting a more contemporary style.
“Our goal with The Electric Company is to reach the kids who are struggling, and who might think that reading isn’t cool or isn’t useful,” said Scott Cameron, director of education and research for Sesame Workshop. “We hope to do that by creating compelling and high-quality television, Web and outreach materials.”
Writers for the new incarnation include Willie Reale (A Year With Frog and Toad), Jeff and Craig Cox (Blades of Glory) and Jerome Hairston (Law & Order: Criminal Intent). The show’s musical directors are Chris Jackson, Thomas Kail and Bill Sherman, all from Broadway musical In the Heights. Karen Fowler is the executive producer.
TVWeek.com: Hey You Guys! 'Electric Company' Is Coming Back