Hey kiddies, Sony BMG is providing DRM-free full song downloads to Dada Entertainment, a mobile entertainment joint venture between the label and Dada USA.
Of course, at present time, only Sony BMG's catalog is available via the service, but it hopes to add content from other labels soon. And the full-song downloads are not available over-the-air per say. In fact, buyers who download the MP3s to their computer via Dada's online store then have to transfer them to any music-enabled mobile phones.
Dada is available for AT&T, Sprint, T-Mobile, Alltel, and Virgin Mobile USA subscribers, plus others US operators. Customers sign up for the service for $10 a month, and get 15 "tokens" are then redeemed for mobile content like ringtones, wallpaper images, games or now full-song downloads.
Billboard.com: Sony BMG In DRM-Free Deal With Dada