Microsoft is claiming that 40% of consumers that purchased an Xbox 360 during the week of Grand Theft Auto IV's release were sold with a copy of GTA IV.
What does this mean? It means that GTA IV sold Xbox 360's. If Microsoft's data is correct, we could see a huge jump in system sales.
It'll also be interesting to see Sony's numbers. Many analysts were predicting strong sales for the PS3 with the release of GTA IV.
GamesIndustry.biz: Microsoft: GTA IV has 40 per cent attach rate with new consoles