Zune Nabs NBC


Posted May 8, 2008 - By Frank Meyer

Microsoft announced Tuesday that it would start selling video programming for the Zune, including TV programs from NBC Universal, who recently yanked its shows off Apple’s iTunes Store.

Turns out NBC has a few disputes with Apple, including the fact that Apple says all TV shows have to share the same wholesale price so they can sell all of them at $1.99. NBC, on the other hand, wants to sell its programs for whatever price it damn well chooses. Plus, Apple refused to cooperate with NBC on building filters into its iPod player to remove pirated movies and videos.

Meanwhile, Microsoft says they will accept NBC’s pricing plans and will try to develop a copyright “cop” to be installed on its devices.

 “That separation of the wholesale pricing flexibility and what the retailer decides to charge is core to us,” says J. B. Perrette, president of digital distribution for NBC Universal. “Zune was willing to provide that.”

A future software update of Microsoft’s Zune portable media player might even include a feature that will block unauthorized copies of copyrighted videos from being played on it, industry insiders are saying.

NYTimes.com: Microsoft May Build a Copyright Cop Into Every Zune

Zune Nabs NBC


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