Stride Gum Takes On Uwe Boll


Posted May 8, 2008 - By Stephen Johnson

Stride Gum is jumping on the "I hate Uwe Boll" bandwagon. The company is promising to give away a free pack of gum to everyone who signs an anti-Boll internet petition, if the number of signatures tops a million

"Since gamers are one of our most supportive groups, we've been looking for ways to return the favor," said Stride marketing director Gary Osifchin. "And what better way is there to get gamer's backs than by helping them rescue their cherished videogames from the clutches of Uwe Boll?"

"We're a multi-national corporation, and we heard that 'viral' marketing was the key to Web 2.0 success," Osifchin did not add, "So we thought we'd jokingly try to ruin the career of a total stranger in a different field then ours. LOL!"

I don't know about you, but Uwe Boll has never taken a videogame of mine--they're right on my bookshelf--and I don't need some chewing gum company to rescue anything. You might not like Boll's movies, but he legitimately buys the rights to make them from game companies, so he "owns" more of gamers "cherished videogames" than the Internet does.

Please sign this  Keep Rockin' Boll poll instead. It's much more contrary! Besides, Boll may not be very good at what he does, but you're probably not that good at what you do either.

Stride Gum Takes On Uwe Boll


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