EA Sports has cooked up a new division, called "EA Sports Freestyle," which will handle some of the more sub-culture sports games on the market. What sort of games, you ask? Well, FaceBreaker is the first title coming from the division, an arcade-style boxing game.

According to Peter Moore, the Freestyle division will focus on sports games for the casual gamer, and will exist separately from the more hardcore emulation games, like Tiger Woods or Madden. It's kind of a good idea, actually, since the thing that people usually take away from EA Sports games is that they're too difficult, unless they're a regular user of the franchise. Should make them a lot of money.

In the meantime, wouldn't you like to see more of FaceBreaker? We thought so. Don't worry. Here's some more. Check out the trailer.