In a release that is surely almost totally unrelated to the company opting not to come to E3 this year, Activision announced 'Rapala Fishing Frenzy' - a new edition to the "popular angling game". That's in quotes because we're going to have to take their word on its "popularity".
Now to be fair, there is clearly a market for this, and 'Rapala Fishing Frenzy' might give TheFeed a new excuse to sit in the living room in our underpants drinking beer and yelling at our (collective) imaginary wives. That actually sounds pretty awesome. <makes mental note>. Alright.
Due this summer 'Rapala Fishing Frenzy' promises "heart-pounding fishing action" (as if there's any other kind), and will be available on PS3, Wii and 360.