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Burger King Enters Ringtone Biz

frankmeyer
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Posted May 1, 2008 - By Frank Meyer

In an effort to reach more tech savvy consumers, Burger King is sponsoring ringtones of Warner Music Group artists on Virgin Mobile phones.

Ringtones will be priced at a buck each, which is actually much less than the $2.50 most Virgin Mobile ringtones currently sell for. Artists include Buckcherry, Danity Kane, War, Estelle, Casa De Leones, Group 1 Crew, James Otto and Plies.

Um…I’ve heard of Buckcherry, Danity Kane and War, but who the hell are those other acts? Those are the biggest names they could come up with to sell this program? Uh oh…

But I digress…

This is not the first time a fast food monolithic giant has gotten into the ringtone business. In 2005 McDonalds tried testing a service that would let customers download ring tones and burn CDs while they waited for their food. But it didn’t really work out…

Billboard.com: Burger King Gets Into the Ringtone Business

Burger King Enters Ringtone Biz
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