Radiohead have partnered with MTV to produce a music video for the In Rainbows song “All I Need” for the MTV EXIT (End Exploitation and Trafficking) Campaign in Asia and the Pacific, an anti-human trafficking initiative produced in partnership with the United States Agency for International Development, USAID.
The clip will premiere on all MTV properties globally on May 1, and will potentially be seen in 560 million households worldwide. Plus, New York pedestrians in Times Square can catch the video when it plays on the massive MTV 44 ½ video screen. Plus, at every Radiohead concert on its upcoming world tour, local anti-human trafficking youth activists will be distributing key information about trafficking.
“I think it is cool that MTV is taking on this issue”, said singer Thom Yorke. “The video is a powerful piece and I hope that the emotion of the song will jump out at people in the context of these images of exploitation. I’m proud that the song and the video will help to raise awareness of this issue around the world.”
For more info on the fight against human trafficking or to share your thoughts on human rights issues go to Think.mtv.com. All the programming is also available to be streamed and downloaded from www.mtvexit.org.