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Radiohead Ditch Pay-What-U-Want Pricing

frankmeyer
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Posted April 29, 2008 - By Frank Meyer

Turns out that Radiohead’s pay-what-you-want pricing plan for the original digi release of In Rainbows was just a one-off experiment.

It was a pivotal moment for the music industry which many thought sounded the death knell for recorded music sales, but Radiohead won't be repeating their decision to let fans choose what to pay for their downloads, frontman Thom Yorke told the Hollywood Reporter.

"I think it was a one-off response to a particular situation," leader Thom Yorke told Billboard.com, referring to the state of panic the music business was in at the time (well, they still are…) due to the recent slump in retail sales.

"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time."
 
And a timely moment it was, as the groundbreaking move towards free music has since been adopted by a number of other high profile artists including Prince, Coldplay and Nine Inch Nails.

But not Halyx, the Wookie Band. You’ll have to pay top dollar for their music…

Billboard.com: Yorke: Radiohead's 'Rainbows' Strategy Was A 'One-Off'

Radiohead Ditch Pay-What-U-Want Pricing
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