Videogame analysts and experts interviewed by Reuters think the PlayStation 3 will win big when Grand Theft Auto IV is release.
"This is one game that has the potential to move some hardware," Bob McKenzie, senior vice president of merchandising for video-game retail chain GameStop Corp said.
"So many people who owned the PS2 went into PlayStation family because of 'GTA'. The release of 'GTA4' could expedite their decision to upgrade," said Edward Williams, an analyst with BMO Capital Markets.
Michael Pachter was similarly bullish on the PS3: "I think PS3 'wins' this battle," Pachter said.
Sound true, gamers? What's your analysis: Will Grand Theft Auto sell more PS3s or 360s?