Wireless carriers are expecting an “avalanche of innovation” from users as a result of Deutsche Telekom AG's T-Mobile USA Inc. soon shipping out its first cellphones built on Google Inc.'s open Android platform.
"I'm impressed," Joe Sims, vice president and general manager of T-Mobile's broadband and new business division, recently said of the new robo-phones. "We will have more than one product. [The move to an open platform] will be innovation across the board, not just one device."
Insiders expect major changes to happen fast once the Android phones get into the hands of the general public, with some calling it a "wake-up call for innovation" due to its advancements in web-browsing, taking and uploading of pictures, video distribution, social networking, and security.
John Smelzer, a senior vice president and manager of News Corp.'s (NWS) Fox Entertainment Group Inc.'s interactive media division, said photo and video distribution would be the "next killer app."
"For the long tail, we think it will be mobile Web," he added.