You know The Groundlings, even if you don't think you know The Groundlings. The Los Angeles comedy troupe is the birthplace of Pee-Wee Herman, the comedy careers of Will Ferrell and Phil Hartman, and one of the most venerable theater institutions in the country. Now, The Groundlings will create short-form video content for distribution on the internet, in a deal made with Sony Pictures Television.
Sony's been investing pretty heavily in short form content these days, and this partnership with The Groundlings seems to be a very smart investment for both parties. We are looking forward to seeing what comes of this whole thing, and think that the internet is going to end up being the best place for the lost art of sketch comedy in the future.
Variety.com: Groundlings going digital