The downside to the end of a format war is that prices go up. Netflix will begin charges subscribers a little extra for the ability to rent Blu-Ray discs.
Netflix doesn't expect the surcharge to be huge, but placed blame on the higher cost of Blu-Ray's over DVDs.
They also don't believe that Blu-Ray renting customers would rise over 9% of their total subscriber base this year.
ContentAgenda: Netflix to hike Blu-ray rental price