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'CoD4' Moves Over 1 Million DLC Downloads

bleahy
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Posted April 20, 2008 - By bleahy

After only 9 days of availability, the Call of Duty 4 Variety Pack has been purchased over 1 million times on the Xbox 360.

This makes CoD4's DLC offering the fastest selling piece of content on Xbox Live Marketplace and probably makes the gang at Infinity Ward and Activision very happy.

Be sure to check out the "Live Fire Weekend" on Xbox Live going on now. It's a 72-hour gaming event for CoD4 with prizes. Check it out at www.xbox.com/livefire.

 

Call of Duty 4: Creek »


 

Press release follows.

CALL OF DUTY 4: MODERN WARFARE VARIETY MAP PACK SETS XBOX LIVE MARKETPLACE RECORD

Surpasses One Million Paid Downloads in First Nine Days


Santa Monica, CA - April 17, 2008 -- Activision, Inc. (Nasdaq: ATVI) announced today that the
Call of Duty 4(r): Modern Warfare(tm) Variety Map Pack, developed by
Infinity Ward, has set a new record for the number of paid downloads on
Xbox LIVE(r) Marketplace for the Xbox 360(r) video game and
entertainment system from Microsoft, surpassing one million downloads in
the first nine days since its release. Additionally, from April 4 to
April 12, Xbox LIVE members played more than 30 million sessions and
logged more than 32 million hours of gameplay. Available exclusively for
download via Xbox LIVE online entertainment network now through April
24, the Call of Duty 4: Modern Warfare Variety Map Pack expands the
experience of Call of Duty 4: Modern Warfare, the worldwide best-selling
game in units of 2007, according to The NPD Group, Chart Track and The
GFK Group. Since its release, Call of Duty 4: Modern Warfare has sold in
excess of nine million units worldwide.

The Call of Duty 4: Modern Warfare Variety Map Pack includes four new
multiplayer maps featuring a variety of locations, while supporting
split-screen and system link play for 800 Microsoft Points.  The Call of
Duty 4: Modern Warfare Variety Map pack will be available for download
via the PlayStation Network beginning April 24 for $9.99.

"Call of Duty 4: Modern Warfare delivers one of the best online
multiplayer experiences ever," said Will Kassoy, senior vice president,
global brand management, Activision Publishing, Inc. "We are excited to
be able to expand that experience and deliver to fans a new variety of
locations and environments which have all of the intensity they have
come to expect with Call of Duty."

"Infinity Ward is extremely grateful for support from our loyal Call of
Duty 4: Modern Warfare community around the world," said Robert Bowling,
community relations manager, Infinity Ward. "From the beginning, we were
committed to do our best and that continues now with the Variety Map
Pack. We can't wait to get back online with everyone."

The momentum will continue this weekend as Microsoft Corporation (MSFT)
has teamed with Activision, Inc., (Nasdaq: ATVI) and Infinity Ward to
launch its newest online offensive: Call of Duty(r) 4: Modern
Warfare(tm) LIVE Fire Weekend 2008, a 72-hour play and win sweepstakes
full of games and prizes beginning on Friday, April 18 at 12:01 a.m. EDT
through Sunday, April 20 at 11:59 p.m. EDT. Hourly prizes will be
awarded throughout the weekend, including Call of Duty 4: Modern Warfare
shirts, Infinity Ward autographed posters and Xbox LIVE point cards. One
Grand Prize winner also will receive an Infinity Ward autographed Xbox
360 Elite console and a Limited Edition Call of Duty 4: Modern Warfare
faceplate, among other items.  Players can register now through April
17, 2008 at 11:59 p.m. EDT at www.xbox.com/livefire/.
'CoD4' Moves Over 1 Million DLC Downloads
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