Buzznet Scores Idolator, Stereogum

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Posted April 14, 2008 - By Frank Meyer

Hot on the heels of buying music blog Stereogum, music-based social network site Buzznet is buying competing music blog Idolator.

Yes, Buzznet is making lotsa big moves after scoring $25 million in new funding, reportedly contributed in part by Universal Music Group's Interscope Records.

Idolator is part of the Gawker network of blogs, including travely site Gridskipper and political –minded Wonkette.

"Music audiences are fragmented across genre," says Gawker chief Nick Denton. "Idolator gave Stereogum a good run, but a group with a whole array of music sites will command more attention from record labels than we could."

It’s true.

Billboard.biz: Buzznet Network To Acquire Idolator

Buzznet Scores Idolator, Stereogum


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